Overland Park is a long city. The map changes every few miles of it.
If you are a contractor in Overland Park, the businesses Google puts on the map near 75th and Metcalf are not the ones it shows down at 151st. Here is what that means for getting your phone to ring.
Home · Overland Park SEO for Contractors
Google shows the businesses closest to the person searching
When a homeowner types "roofer" or "concrete contractor" into their phone, the map at the top is picked mostly by distance from where they are standing. After that it comes down to how complete the listing is and how many reviews it has.
Overland Park runs from up near I-35 all the way down past 151st Street. A listing in the north end can be in the top three near downtown and nowhere at all in the south end. Having "Overland Park" in your address does not cover the whole city.
You can check it yourself in five minutes
Search your trade on your phone near your shop. Then do it again along College Boulevard, and again from the far end of town. Write down who is in the top three each time.
That is what my 49-point scan does, at 49 spots instead of a handful, with the settings recorded so next month is a fair comparison.
A crowded town comes down to reviews and a complete listing
There are a lot of contractors close together in Overland Park, so Google needs ways to break the tie. Reviews from real customers are the big one. The right primary category is another, and so is every service written out on the listing.
The website matters too. Google reads it to decide what you actually do, so a real page for each kind of job is how you show up for "basement waterproofing overland park" and not only when someone types your business name.
None of that is a trick. It is the boring work most listings never get.
$500 a month, and nothing until the phone rings.
Your website, your Google listing and the SEO, for $500 a month. Nothing at signing and nothing at launch. The first bill comes 7 days after your first call, and if 45 days go by with no call, you owe nothing.
Also working with contractors in Olathe · Lenexa · Shawnee · Kansas City, KS · Lee's Summit, and Kansas City.
Want to see where you actually rank first?
Tell me your trade and your town. I run the 49-point scan on your business and send you the one-page Gap Sheet: where you rank, who is above you, and the three things between you and them. Free, and there is no call attached to it.